Adam Margolis Design - The Accessory Junkie

Introduction

In the rapidly evolving landscape of fashion, TAJ stands out as a pioneer, promoting a fresh paradigm of made-to-order fashion. With a mission to make bespoke fashion accessible to the mainstream and a promise of high-end style without the hefty price tag, they've carved a niche for themselves. To further resonate with their audience and to bolster sales, we've embarked on a comprehensive website redesign and UX audit. This project aims to not only realign the platform with TAJ's brand vision but also to enhance the user experience, ensuring customers can seamlessly access and appreciate the unique value TAJ offers.

The team and I also helped TAJ launch their "Feeling Extra ____" campaign. This campaign included:

"Don't just be who you are – amplify it! We're on a mission to reclaim the term “feeling extra,” turning it from a negative into a powerful affirmation. Our influencers celebrate this transformation by sharing the empowering adjectives that our collection inspires within them. Be more, be empowered, be unapologetically extra."

Team

Team—Consultancy Side

Team—Client Side

Branding Enhancements

In relation to the accessory designs, which are notably vibrant, it's advised to retain a neutral color palette for the brand. However, incorporating warmer tones can potentially enhance the brand's resonance by evoking feelings of hope, optimism, and deeper connection with the content. This subtle shift can improve user engagement and brand perception.

Enhancing the "About" Page

Hero Photo: Feature a prominent group photo of the entire team.

Rollover Alt Image: Implement a rollover alternative image for each team member, preferably with a travel theme.

Individual Bios: Opt for detailed biographies of each team member instead of a collective description.

Purposeful Imagery

To enrich the narrative and provide a more immersive experience, consider intertwining Curator photos with licensed photography. This approach, especially when showcasing broader travel images, can offer a deeper insight into the locale and inspire a stronger connection with the audience.

Campaign User Journey