Introduction
During my tenure at a creative agency in 2014, I had the privilege of reshaping the digital presence of New England Coffee. Our mission was to mirror the warmth of their coffee in the digital sphere, from engaging Facebook posts to striking website graphics. As part of a dedicated agency team, we embarked on a comprehensive overhaul of the coffee company's online presence.
The centerpiece of this project was a comprehensive website redesign, including their e-commerce platform. We aimed for an intuitive and inviting user experience, as satisfying as a sip of their best brews. Complementing this was a refined email marketing strategy that transformed every message into a personal invite. This project represented a harmonious blend of aesthetics, user experience, and e-commerce design, all tailored to uphold the rich legacy of the New England Coffee Co.
Seasonal Email Promotions
Centered around seasons and meaning brand moments.
Social Media Moments & Branding
Website Redesign Initiative + Branding Moments
